
excerpt
“I am sorry to hear that. I was hoping that they would see it the
other way—that having Circle H horses at their sale would draw
even more buyers. And the right kind of buyers.”
“Afraid not. Guess that takes us to Plan B.”
“Plan B?” Joel asked.
“Exactly. The way that I see it, you really don’t have any option
but run your own sale. The Ramage Ranch Sale is the last Saturday
in September—has been going forever. Brings in big crowds
from all over. Let’s do your sale on the Sunday right after. That
way, people are here already and may want to stay for your sale.”
“Would that work, Roy? Aren’t you concerned about upsetting
the folks at the Ramage Ranch by working with me the day after
their sale?”
“As it happens, the Ramage people aren’t a client. Used to be.
They bring in a crew from Denver to manage their sale now. It
really hurt when they dropped us. Had been good clients for
years, or so I thought.”
“I guess that would work. But who would want to stay over and
go to your auction yard for only . . .”
“Hang on right there, cowboy. I learned a long time ago that
there is only one place for a ranch horse sale. And that is on the
ranch.”
“Okay, I guess that makes sense, but who would want to come
all of the way out here for only a dozen horses? Hardly seems
worth it.”
“Need to talk about that too: how do you feel about putting a
few of your weanlings, yearlings, and two-year-olds in the sale?”
“Well, I guess I could. But I need that young stock for future
years.”
“The way I see it, if we put a small offering of your younger
horses in the auction in addition to the three-year-olds, you
would really increase the appeal. Young stock might be what
some folks need to stay one more day and attend your sale.”
“Let me think about it, Roy. It sounds like I need my own sale,
but I don’t know if I want to sell any of the younger horses.








